Saturday, 18 October 2014

Audience Research

My target audience for my music video will be people around my age (16-18+).



I think that 16-18+ is ideal for my target audience because I can relate to them which will help me more while making my video, as I know what's popular in today's society. I also know that music videos are extremely popular around people of this age. This voki is 17 which is in the middle of this.

My Survey:

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Answers:



From this task I can see what the audience really want. There was a fair share between males and females, so it gave me a good representation of gender. 99% of the people who answered it were in the age gap of 17-20, which is my target audience. This could have been because of who I asked - as most of my friends are around my age. It seems like most people in my age gap watch music videos occasionally and a lot.

When I asked why do they watch music videos, most answered that they like to see visual interpretation of the lyrics. This is what I'm going for in my music video. From question 5's responses it is clear that most people want to see a visual interpretation of the lyrics and the video not acting out the lyrics - I can do this in my song. For question 7 some people said natural and others said if it goes with the beat. I will try to do this in my music video.

Most people said casual clothing should be worn in the synthpop genre, as I expected. In my music video I will make sure I use casual clothing due to this response and my influences of style task. I will do the song 'Fireflies' by Owl City so I asked the audience what they thought about him. I like the responses as 'unique, calm, emotional, dreamy'. I will try to make my music video as good as his.

Overall, this task has helped me get a better understanding of my target audience and what they expect/want from a synthpop genre music video.

No comments:

Post a Comment